EU User Consent Policy

Last Updated: November 22, 2025
Effective Date: November 22, 2025

This EU User Consent Policy explains how Cricket Counsel obtains and manages your consent for data collection and processing activities.

This policy applies specifically to users accessing our website from the European Economic Area (EEA), the United Kingdom, and Switzerland, where enhanced data protection and consent requirements apply.

Who Does This EU User Consent Policy Apply To?

This policy applies to users located in:

European Economic Area (EEA): All 27 EU member states plus Iceland, Liechtenstein, and Norway
United Kingdom: Following Brexit, UK users are covered under UK GDPR
Switzerland: Protected under the Swiss Federal Act on Data Protection (FADP)

If you access Cricket Counsel from any of these regions, this policy governs how we obtain and manage your consent for data processing activities.

This policy complements our Privacy Policy, Cookie Policy, and GDPR Policy (if applicable). EU users benefit from enhanced rights and protections under European data protection laws.

Legal Basis for This Consent Policy

This consent policy ensures Cricket Counsel’s compliance with:

General Data Protection Regulation (GDPR): EU’s comprehensive data protection law that governs personal data processing
ePrivacy Directive (Cookie Law): Regulates electronic communications, cookies, and tracking technologies
UK GDPR: The UK’s version of GDPR post-Brexit with equivalent protections
Swiss FADP: Switzerland’s federal data protection legislation

These regulations require us to obtain your explicit, informed consent before:

Using cookies and tracking technologies on your device
Collecting and processing your personal data for non-essential purposes
Sharing your data with third-party service providers for marketing or analytics
Personalizing advertisements displayed to you based on your behavior

What Requires Your Consent?

When you visit Cricket Counsel from the EU, UK, or Switzerland, we must obtain your legally valid consent for the following activities:

Cookies and Local Storage

Use of cookies or similar technologies on your device, including:

Essential cookies (required for functionality – no consent required by law)
Analytics cookies (Google Analytics for website performance and user behavior)
Advertising cookies (Google AdSense for personalized ad delivery)
Preference cookies (storing your settings and choices)

Personal Data Collection

Collection and processing of personal data, such as:

IP addresses (anonymized where possible)
Device information (browser type, operating system, screen resolution)
Browsing behavior and interaction patterns through Google Analytics
Geographic location data (country and city level)
Sharing data with advertising networks for personalization
Collecting email addresses when you contact us voluntarily

Advertisement Personalization

Using your browsing data to personalize and target advertisements
Sharing data with advertising partners for ad customization
Creating interest-based advertising profiles based on your behavior
Displaying behaviorally targeted ads across websites
Tracking ad performance and effectiveness
Retargeting you with relevant advertisements

Third-Party Data Sharing

Sharing your information with:

Google Analytics (website traffic analysis and user behavior tracking)
Google AdSense (advertising network for ad delivery and personalization)
Affiliate marketing networks (referral tracking and commission attribution)
Social media platforms (when embedding content from Facebook, Twitter/X, Instagram, YouTube)
Other third-party services disclosed in our Privacy Policy and Cookie Policy

How Do We Obtain Your Consent?

When you first visit Cricket Counsel from the EU, UK, or Switzerland, you will see a cookie consent banner clearly explaining what data we collect and why.

You can choose to:

Accept All: Consent to all cookies and data processing activities for optimal website experience
Reject Non-Essential: Allow only essential cookies required for website functionality and security
Customize Settings: Choose specific cookie categories you consent to based on your preferences
Learn More: Access detailed information about our data practices, cookie types, and third parties

Requirements for Valid Consent

Your consent must be:

Freely given: Genuine choice without pressure, coercion, or negative consequences for refusal
Specific: Identified separately for each distinct purpose (analytics separate from advertising)
Informed: Clear, transparent information provided about what you’re consenting to
Unambiguous: Requires affirmative action (clicking “Accept”) rather than assumed silence

You can withdraw your consent at any time, as easily as you gave it, without affecting the lawfulness of processing based on consent before withdrawal.

Categories of Consent

We seek separate, granular consent for different categories of data processing:

Essential Cookies (No Consent Required)

Strictly necessary cookies for:

Website functionality and navigation
Security and fraud prevention
User authentication and session management
Load balancing and server distribution
Remembering cookie consent choices

Legal basis: These are exempt from consent requirements under EU law as they are strictly necessary for service delivery.

Analytics Cookies (Consent Required)

Google Analytics cookies to:

Understand website usage patterns and traffic sources
Monitor website performance and identify technical issues
Analyze user behavior and content engagement
Track page views, session duration, and bounce rates
Collect statistical data for content improvement
Identify popular content and navigation patterns

Legal basis: Your explicit consent is required for analytics tracking.

Advertising Cookies (Consent Required)

Google AdSense cookies for:

Displaying relevant advertisements based on interests
Personalizing ad content based on browsing behavior
Managing ad frequency to avoid repetition
Measuring ad performance and effectiveness
Creating behavioral advertising profiles
Retargeting across websites
Attributing conversions to ad campaigns

Legal basis: Your explicit consent is required for personalized advertising.

Affiliate Cookies (Consent Required)

Tracking cookies for:

Affiliate marketing programs and partnerships
Referral attribution when you click affiliate links
Commission tracking for purchases made through our links
Third-party affiliate network cookies for conversion tracking

Legal basis: Your explicit consent is required for affiliate tracking.

Social Media Cookies (Consent Required)

Cookies set by embedded content from:

YouTube (video embeds)
Twitter/X (tweet embeds and sharing)
Instagram (post embeds)
Facebook (content and sharing)

Legal basis: Your consent covers cookies set by these third-party platforms.

What Information Do We Provide Before Seeking Consent?

Before obtaining your consent, we clearly disclose:

Data Collectors

Cricket Counsel (primary data controller)
Google LLC (Analytics and AdSense services)
Affiliate marketing networks (various partners)
Social media platforms (YouTube, Facebook, Twitter/X, Instagram)
Other third-party service providers disclosed in our Privacy Policy

Collection Purpose

Website analytics and performance monitoring
User behavior analysis for content improvement
Personalized advertising delivery and optimization
Affiliate referral tracking and commission attribution
User experience enhancement and personalization
Security and fraud prevention

Data Types Collected

Cookie identifiers and tracking pixels
Device information (type, browser, operating system)
IP addresses (anonymized where possible)
Geographic location data (country and city level)
Browsing behavior and navigation patterns
Page views, time on site, and interaction data
Referral sources and campaign tracking
Search queries on our website

Data Usage

Analysis to improve cricket content and user experience
Sharing with Google for analytics processing and ad personalization
Use by affiliate networks for referral tracking and attribution
Processing according to third-party privacy policies
Aggregate reporting and statistical analysis
Personalized content recommendations

Third-Party Policies

You should review the privacy policies of third parties we work with:

Google Privacy Policy
Google Ad Settings
Applicable affiliate network privacy policies
Social media platform privacy policies

Data Retention

Cookie duration varies by type (session or persistent)
Analytics data retained for up to 26 months (Google Analytics default)
Advertising data retained according to Google AdSense policies
Consent records retained for compliance purposes (typically 3 years)

How to Withdraw or Change Your Consent?

You can withdraw or modify your consent at any time. Withdrawal does not affect:

Processing conducted before withdrawal
Essential cookies necessary for website operation
Legal obligations to retain certain data

Method 1 – Cookie Settings

Click “Cookie Settings” or “Privacy Preferences” link in our website footer
Adjust your preferences for different cookie categories
Save changes for immediate effect
Your new preferences are stored and applied going forward

Method 2 – Browser Settings

Clear existing cookies: Access browser settings to delete all or specific cookies
Block future cookies: Configure browser preferences to reject cookies
Use private browsing: Use incognito/private mode to browse without persistent cookies
Browser-specific instructions available for Chrome, Firefox, Safari, Edge, and Opera

Method 3 – Opt-Out Tools

Google Analytics:

Install Google Analytics Opt-out Browser Add-on

Google Ads:

Visit Google Ad Settings to disable personalized advertising
Use Google Ads Preferences Manager

Industry-Wide Opt-Out:

Visit Your Online Choices (EU) for multi-platform opt-out
Use Network Advertising Initiative opt-out
Visit Digital Advertising Alliance opt-out

Method 4 – Contact Us

Email us at: businessbuddykb@gmail.com

Subject Line: “Withdraw Consent” or “Change Cookie Preferences”

Include in your email:

Your request (withdraw all consent, change specific categories, or inquire about consent status)
Approximate date of original consent (if known)
Any specific concerns or questions

Response time: We will process your request within 7 business days and confirm the changes made.

How do We Manage Your Consent Records?

We maintain secure, auditable records of your consent to demonstrate compliance with GDPR requirements.

Information We Record

Date and time of consent: When you provided or withdrew consent
Type of consent granted: Specific cookie categories and purposes you consented to
Consent method: How consent was obtained (banner acceptance, settings adjustment)
Consent notice version: Which version of our consent notice did you agree to
IP address: For verification and fraud prevention (anonymized where possible)
User agent information: Browser and device used when providing consent

Storage and Security

Consent records are stored securely using encryption
Access is limited to authorized personnel only
Records maintained for compliance purposes (typically 3 years after withdrawal)
Consent management technology ensures accuracy and integrity
Your settings are stored both locally in your browser and on our servers
Regular audits ensure consent records remain accurate and up-to-date

Re-consent Requirements

If you clear cookies, you may need to provide consent again when revisiting our website. We may also request renewed consent if:

We introduce new data processing purposes
We add new third-party partners requiring consent
Significant changes have been made to our consent policy
Legal requirements mandate updated consent

What Happens If You Don’t Consent?

You can use Cricket Counsel even without consenting to non-essential cookies. Your experience will differ based on your choices:

If You Reject Non-Essential Cookies:

You can still:

Access all cricket analysis, tactical insights, and expert content
Read articles, match breakdowns, and player assessments
Navigate the website and use the search functionality
Contact us through the provided contact methods
Share content on social media platforms

Essential cookies will still function:

Required for website operation and security
Necessary for core functionality
Enable basic navigation and page loading
Maintain session state and preferences

What won’t work:

We will not use analytics cookies or track your behavior
Advertisements may appear but won’t be personalized to your interests
Some personalization features may be limited
We won’t remember your preferences across visits (beyond consent choice)
Social media embeds may have limited functionality
Affiliate tracking won’t function for commission attribution

If You Accept All Cookies:

You receive:

More personalized website experience tailored to your interests
Relevant advertisements based on your cricket preferences
Improved content recommendations based on usage data
Remembered preferences and settings across visits
Enhanced functionality of embedded social media content
Optimized website performance based on analytics insights
Support for our free content through effective advertising

Third-Party Data Processing

When you use Cricket Counsel, your data may be processed by third parties acting as data processors or independent controllers:

Google Services

Google Analytics:

Provides website statistics and user behavior insights
Processes data according to Google Analytics Terms of Service
Subject to Google’s Privacy Policy and data processing practices
Google has its own EU consent mechanisms and GDPR compliance framework
Your consent extends to Google’s data processing for analytics purposes
Data may be transferred to Google servers worldwide

Google AdSense:

Delivers personalized advertisements based on your interests
Creates advertising profiles for targeted ad delivery
Shares data within Google’s advertising ecosystem
Complies with EU user consent requirements
Provides opt-out mechanisms through Google Ad Settings
Subject to Google’s Advertising Privacy policies

Review Google’s privacy practices:

Affiliate Networks

Clicking affiliate links may trigger third-party cookies from merchant sites
These networks have independent privacy policies and consent mechanisms
We do not control external websites accessed through our affiliate links
Each affiliate partner is responsible for their own GDPR compliance
Review individual affiliate partner privacy policies before making purchases

Social Media Embeds

Embedded content from third-party platforms may set cookies:

YouTube: Video embeds subject to Google/YouTube privacy policy
Twitter/X: Tweet embeds subject to Twitter privacy policy
Instagram: Post embeds subject to Meta/Instagram privacy policy
Facebook: Content embeds subject to Meta/Facebook privacy policy

Each platform has its own consent and privacy policies that govern its data collection when you interact with embedded content.

Parental Consent for Children

Under GDPR, children under 16 years old require parental or guardian consent for data processing (age thresholds vary by EU member state, ranging from 13-16 years).

Cricket Counsel is not specifically directed at children. Our content focuses on cricket analysis, tactical insights, and expert commentary intended for general audiences and cricket enthusiasts.

If you are under the applicable age in your country:

Please obtain parental or guardian consent before using our website
Parents should review this policy and our Privacy Policy
Parents can supervise their child’s use of the website

Parents and guardians can:

Contact us to request the deletion of their child’s data
Withdraw consent provided on behalf of their child
Request information about the data collected from their child
Exercise all GDPR rights on behalf of their minor child

Contact us at: businessbuddykb@gmail.com with subject “Parental Consent Inquiry”

International Data Transfers

Cricket Counsel operates from India. When you consent to data collection, your information may be transferred outside the EU/EEA to countries that may not provide the same level of data protection.

Safeguards We Implement

Standard Contractual Clauses (SCCs):

We use EU-approved Standard Contractual Clauses with data processors
These provide contractual guarantees for data protection

Adequacy Decisions:

We rely on European Commission adequacy decisions where applicable
Transfer data only to countries recognized as providing adequate protection

Third-Party Compliance:

Google participates in recognized data transfer frameworks
Service providers implement appropriate technical and organizational measures
Regular assessments ensure the ongoing adequacy of safeguards

What Your Consent Includes

By consenting to data collection, you acknowledge and agree to:

Transfer of your data outside the EU/EEA
Processing by third parties in various jurisdictions
Application of safeguards described above
Risks inherent in international data transfers

Your Rights Remain Protected

Despite international transfers, you retain all GDPR rights, including:

Right to access your data regardless of location
Right to request deletion of transferred data
Right to object to international transfers
Right to lodge complaints with supervisory authorities

Changes to This EU User Consent Policy

We may update this policy periodically to reflect:

Changes in legal requirements or GDPR guidance
Updates to our data practices or technologies
Introduction of new services or features
Improvements to consent management mechanisms

How We Notify You of Changes

When we make material changes, we will:

Update the “Last Updated” date at the top of this policy
May request renewed consent for new purposes or data uses
Notify you through our cookie banner or prominent website notice
Provide a reasonable time to review changes before they take effect

Your Options After Changes

Review changes: Read the updated policy carefully
Accept changes: Continue using the website indicates acceptance
Withdraw consent: You can withdraw consent if you disagree with changes
Contact us: Ask questions about specific changes

You can always review the current version of this policy on this page. We recommend checking periodically for updates.

Other Rights Under EU Data Protection Law

In addition to consent management, you have comprehensive rights under GDPR, including:

Right of Access: Request copies of your personal data we hold
Right to Rectification: Correct inaccurate or incomplete personal data
Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data
Right to Restriction of Processing: Limit how we process your data
Right to Data Portability: Receive your data in a portable format
Right to Object: Object to processing based on legitimate interests
Right to Lodge Complaints: File complaints with data protection authorities
Rights Related to Automated Decision-Making: Protection against solely automated decisions

For complete details on exercising these rights, see our Privacy Policy and GDPR Policy (if available).

Contact Us About Consent

For questions about this EU User Consent Policy or to exercise your consent rights:

Email: businessbuddykb@gmail.com

Subject Line: Use “EU Consent Inquiry” for faster routing and response

Website: CricketCounsel.com

Response Time: We respond to consent-related requests within 7 business days

What to Include in Your Inquiry

Your name and contact information
Specific consent question or request
Approximate date of original consent (if applicable)
Details about what you want to change or withdraw
Any supporting information relevant to your request

We take all consent inquiries seriously and will work to resolve your concerns promptly and transparently.

Data Protection Supervisory Authority

If you have concerns about how we handle your consent or personal data, you have the right to complain to your local data protection supervisory authority:

EU Countries:

European Data Protection Board – List of Supervisory Authorities
Contact your national data protection authority

United Kingdom:

Information Commissioner’s Office (ICO)
Telephone: 0303 123 1113
Website: https://ico.org.uk/make-a-complaint/

Switzerland:

You have the right to file a complaint if you believe we have violated your data protection rights or failed to comply with GDPR requirements.

Important Compliance Notice

Cricket Counsel is committed to respecting your privacy choices and complying fully with EU data protection laws.

Our Commitments:

We will never process your personal data without a proper legal basis (consent, legitimate interest, legal obligation, or contractual necessity)
We honor your consent preferences and respect withdrawal of consent
We implement privacy by design and by default principles
We maintain transparency about our data practices
We provide accessible mechanisms to exercise your rights
We respond promptly to consent-related inquiries and requests
We regularly review and update our consent mechanisms
We train our team on GDPR compliance requirements

Your trust is important to us, and we take EU data protection laws seriously. We are committed to maintaining the highest standards of data protection and consent management.

By using Cricket Counsel from the EU, UK, or Switzerland, you acknowledge and agree to this consent policy and understand your rights regarding data processing and consent management.

Cricket Counsel – Your Trusted Voice in Cricket

Committed to Privacy, Transparency, and GDPR Compliance