Virat Kohli Business List 2026: Brands Owned & Endorsemets by Kohli

The Virat Kohli business list 2026 encompasses ownership stakes, investment positions, and endorsement contracts across multiple commercial sectors.

This reference document provides structured data on athlete-owned brands, startup portfolios, and partnership agreements.

Kohli operates businesses in fashion, hospitality, fitness, and sports franchises while maintaining endorsement relationships across banking, automotive, technology, and consumer sectors.

This analysis separates ownership from investment and endorsement categories.

Data sources include publicly disclosed investment records, brand partnership announcements, and corporate filings as of early 2026.

Virat Kohli Business List 2026

Key Highlights:

• Direct ownership in fashion brands, restaurant chains, and sports franchises
• Investment portfolio includes fitness, plant-based food, insurance, gaming, and wellness sectors
• Endorsement agreements with 25+ brands across banking, automotive, FMCG, and technology
• Sports franchise stakes in ISL football and E1 electric racing
• Business operations span athleisure, hospitality, consumer goods, and digital platforms
• Investment activity began in 2014 with Sports Convo, and expanded significantly post-2018
• Reported endorsement fees range from Rs.7.50 crore to Rs.10 crore per contract
• Portfolio demonstrates sectoral diversification beyond cricket-related ventures

Top List of Virat Kohli Businesses in 2026

Virat Kohli Company Name

Kohli holds direct ownership in two primary brands: One8 and WROGN.

Both operate under separate business models targeting distinct consumer segments.

One8 functions as a premium athleisure brand launched through a PUMA partnership in 2017.

The business expanded into hospitality with the One8 Commune restaurant chain operating in five Indian cities.

Kohli maintains ownership control while PUMA provides manufacturing and distribution infrastructure.

WROGN operates as a fashion lifestyle brand managed through Universal Sportsbiz Pvt. Ltd., where Kohli holds investment stakes.

The brand targets mainstream casual wear consumers with a focus on contemporary styling.

WROGN recently secured a sponsorship agreement with Royal Challengers Bangalore in the IPL.

List of Brands and Businesses Owned By Virat Kohli

One8

One8 operates as a premium athleisure brand covering sportswear, performance athletic products, and lifestyle apparel. The brand launched in 2017 through strategic partnership with PUMA for product development and distribution.

Industry classification includes athleisure, footwear, and sports fashion. Kohli functions as owner with creative and strategic control over brand direction.

The business diversified into hospitality sector through One8 Commune restaurant chain. Product lines include sneakers, athletic wear for men, women, and children, plus accessories. The PUMA collaboration provides manufacturing scale while Kohli maintains brand ownership and market positioning authority.

One8 Commune

One8 Commune operates as an upscale restaurant chain with five locations across Indian metropolitan cities. Operational sites include Aerocity Delhi, Mall Road Delhi, Golden Park Kolkata, The Mills Pune, and Lavelle Road Bangalore.

Industry classification is hospitality and fine dining. Kohli owns the restaurant brand and maintains control over expansion strategy.

Menu offerings focus on contemporary global cuisine with full bar service. The venture extends Kohli’s brand into experiential dining and lifestyle sectors. Management structure includes operational partners while Kohli retains ownership stakes and strategic oversight for future location expansion.

WROGN

WROGN functions as a mainstream fashion brand offering casual wear, denim products, and lifestyle accessories for male consumers. The brand emphasizes contemporary aesthetics and non-conventional styling approaches.

Industry classification is fashion and lifestyle apparel. Kohli owns the brand, managed operationally through Universal Sportsbiz Pvt. Ltd.

Brand positioning targets urban consumers in affordable premium category. Distribution includes retail outlets, e-commerce platforms, and multi-brand stores across India. Recent developments include IPL sponsorship with Royal Challengers Bangalore, increasing brand visibility during cricket season. The business focuses on scalability through retail expansion and digital commerce growth.

Nueva Restaurant

Nueva Restaurant operates as a single-location fine dining establishment in RK Puram, Delhi, specializing in South American cuisine. The restaurant focuses on Latin American culinary traditions including menu items from multiple South American regions.

Industry classification is hospitality and specialty dining. Kohli functions as co-owner alongside actress Anushka Sharma.

The restaurant targets Delhi’s premium dining segment with focus on authentic preparation methods and imported ingredients. This represents a single-venue investment rather than chain expansion model. The establishment maintains independent operations separate from One8 Commune brand architecture.

Chisel Fitness

Chisel Fitness represents Kohli’s investment in the fitness center industry through Rs.90 crore capital deployment in 2015. The partnership with Chisel Fitness and CSE aimed to establish gym chains across multiple Indian cities.

Industry classification is fitness, wellness, and health club operations. Kohli functions as investor and strategic advisor.

Business model focuses on premium fitness facilities offering personal training programs, group fitness classes, and specialized workout equipment. The investment targets India’s growing fitness market and middle-class health awareness trends. Kohli’s involvement includes capital provision and brand visibility support rather than operational management. Expansion strategy emphasizes metropolitan and tier-one city penetration.

FC Goa

FC Goa operates in the Indian Super League football competition. Kohli holds 12% ownership stake in the franchise alongside other Indian business investors and football stakeholders.

Industry classification is sports franchise and professional football. Kohli functions as investor and stakeholder.

The franchise competes in India’s premier football league, operating with professional management and coaching infrastructure. Kohli’s involvement includes financial investment and promotional activities during league seasons. This investment diversifies Kohli’s sports portfolio beyond cricket into football, India’s second most popular sport. Ownership structure includes multiple investors sharing operational and financial responsibilities.

Team Blue Rising

Team Blue Rising competes in the E1 World Championship for electric powerboat racing. Kohli co-owns the UAE-based team with entrepreneur Adi K Mishra, representing a recent portfolio addition in 2024.

Industry classification is sports franchise and electric racing. Kohli functions as co-owner and investor.

The team operates in the first all-electric powerboat racing series globally, emphasizing sustainability and clean energy sports. This investment aligns with environmental messaging and emerging sports categories. The E1 championship features international competition with teams from multiple countries. Kohli’s role includes ownership stakes, capital provision, and brand visibility support for team operations and race participation.

Universal Sportsbiz Pvt. Ltd.

Universal Sportsbiz Pvt. Ltd. functions as a fashion enterprise managing sports-inspired clothing brands and lifestyle products. Kohli invested Rs.19.3 crore in 2020 for stake acquisition in the company.

Industry classification is fashion enterprise and brand management. Kohli functions as investor and stakeholder.

The company oversees WROGN brand operations and explores portfolio expansion into additional fashion categories. This investment provides infrastructure for fashion brand scaling and market distribution. Universal Sportsbiz focuses on integrating athlete branding with mainstream consumer fashion markets. The company operates multiple brands targeting different consumer segments within sports-inspired fashion sector.

List of Brands and Businesses Endorsed By Virat Kohli

Puma

Sportswear and athletic footwear sector. Partnership established in 2017 with eight-year contract valued at Rs.110 crore.

Kohli endorses performance footwear, training apparel, and athletic accessories. The association includes One8 product line collaboration beyond standard endorsement structure. Campaign focus targets sports performance consumers and lifestyle athletic wear buyers across Indian and international markets.

MRF Tyres

Automotive tyre sector. Partnership initiated in 2015 with reported annual fees of Rs.8 crore, later increased to Rs.12.5 crore annually.

Kohli endorses passenger vehicle tyres and two-wheeler tyre products. Strategic fit emphasizes performance, durability, and safety positioning. MRF targets Indian automotive consumers using Kohli’s sports credentials for product quality messaging in competitive tyre market.

Audi India

Luxury automotive sector. Initial partnership in 2015, extended in 2021 for continued brand ambassador role.

Kohli endorses premium sedan and SUV models. Strategic alignment connects luxury vehicle positioning with Kohli’s lifestyle brand image. Campaign focus targets affluent Indian consumers and aspiring buyers through performance engineering and luxury experience messaging across digital and traditional media.

Myntra

E-commerce fashion platform. Association began in 2022 alongside Anushka Sharma for joint endorsement activities.

Kohli promotes fashion discovery and online shopping experiences. Strategic fit leverages Kohli’s urban appeal and youth connectivity. Campaign focus emphasizes self-expression through fashion and digital commerce adoption among Indian consumers seeking lifestyle products through online retail platforms.

HSBC India

Banking and financial services sector. Partnership established in 2023 for retail banking product promotion.

Kohli serves as brand ambassador for account services, credit products, and banking solutions. The “My Account Starts Today” campaign featured Kohli promoting banking accessibility. Strategic positioning emphasizes excellence, determination, and integrity messaging targeting young professionals and emerging affluent consumers across India’s growing banking market.

Noise

Technology sector, specifically wearable devices. Association established in December 2022 for smartwatch and audio product promotion.

Kohli endorses smartwatches, wireless earbuds, fitness trackers, and connected devices. Strategic fit connects technology adoption with fitness tracking and active lifestyle positioning. Campaign targets youth consumers and fitness enthusiasts through affordable premium wearable positioning in India’s rapidly growing wearables market.

Hero MotoCorp

Two-wheeler automotive sector. Partnership began in September 2018 for motorcycle endorsement campaigns.

Kohli promoted Xtreme 200R motorcycle model initially. Strategic alignment uses Kohli’s fearless attitude positioning with target of young bike buyers. Campaign messaging emphasizes performance and style through “Fear Nothing” tagline connecting sports competitiveness with two-wheeler purchase decisions in India’s motorcycle market.

Vivo

Smartphone technology sector. Partnership established in 2017 for mobile device endorsement activities.

Kohli promotes smartphone models emphasizing camera technology, performance features, and design aesthetics. Strategic fit leverages Kohli’s popularity for market penetration among Indian smartphone buyers. Campaign focus targets youth connectivity and technology adoption through digital marketing and retail promotions.

Philips India

Consumer electronics sector, male grooming products. Association began in 2018 for personal care device promotion.

Kohli endorses electric shavers, trimmers, and grooming appliances. Strategic positioning promotes grooming confidence and personal care routines as mainstream male behavior. Campaign targets Indian men seeking grooming solutions through product demonstrations and lifestyle messaging connecting personal care with professional appearance.

Manyavar

Ethnic wear fashion sector. Partnership established in 2016 for traditional clothing endorsement.

Kohli promotes sherwanis, kurtas, and ceremonial wear for Indian occasions. The “Adha-Adha” campaign featured marriage and togetherness themes. Strategic fit uses Kohli’s family-oriented image for ceremonial wear purchase occasions. Campaign targets Indian consumers for weddings, festivals, and traditional events.

American Tourister

Travel luggage sector. Association began in 2016-2017 for travel bag and luggage endorsement.

Kohli promotes travel bags, backpacks, and luggage accessories. The “Born To Cross Boundaries” campaign connects international cricket travel with adventure messaging. Strategic positioning targets travel enthusiasts and frequent travelers across India’s growing travel and tourism market.

Herbalife Nutrition

Health supplements and nutrition sector. Partnership renewed in 2021 for continued brand ambassador activities.

Kohli endorses protein supplements, vitamins, and wellness products. Strategic alignment emphasizes fitness, nutrition, and healthy lifestyle practices. Campaign leverages Kohli’s fitness regimen for product credibility among Indian wellness consumers seeking nutritional supplementation for active lifestyles.

Blue Star

Home appliances sector, cooling systems. Partnership established in 2019 for air conditioning and appliance promotion.

Kohli endorses air conditioning systems, commercial cooling products, and water purification devices. Strategic positioning emphasizes innovation and customer satisfaction. Campaign targets middle and upper-middle-class Indian households seeking quality home appliances for comfort and convenience.

Volini

Pharmaceutical sector, pain relief products. Association began in 2018 under Sun Pharma Consumer Healthcare.

Kohli endorses pain relief sprays, gels, and ointments. Strategic fit connects athletic conditioning with pain management for active consumers. Campaign emphasizes sports performance and physical recovery positioning pain relief products for fitness enthusiasts and active lifestyle consumers.

Luxor

Writing instruments and stationery sector. Partnership established in early 2023 for pen and stationery endorsement.

Kohli promotes pens, markers, and writing products. Strategic positioning emphasizes quality craftsmanship and expression through writing. Campaign targets students and professionals using Kohli’s achievement-oriented image for stationery product quality messaging.

Duroflex

Mattress and sleep products sector. Partnership began in 2023 for sleep wellness promotion.

Kohli endorses mattress technology and sleep products. The “Great Sleep, Great Health” campaign emphasizes rest and recovery importance. Strategic fit connects fitness regimen with sleep quality for physical performance. Campaign targets consumers seeking wellness through sleep optimization.

LivSpace

Interior design services sector. Joint endorsement with Anushka Sharma for home interior promotion.

Kohli promotes customized interior design solutions and home furnishing services. Strategic positioning targets homeowners seeking personalized design experiences. Campaign features couple imagery promoting home aesthetics and interior quality for residential consumers.

Essilor

Eyewear and vision care sector. French brand enlisted Kohli as an ambassador in 2023 for the Indian market.

Kohli endorses prescription glasses and vision care products. Strategic positioning emphasizes eye health and vision quality. Multimedia campaigns target Indian eyewear consumers through retail and optical chain promotions.

Mobile Premier League (MPL)

Gaming platform and e-sports sector. Partnership established in 2019 with Rs.12 crore initial contract, later renewed.

Kohli endorses online gaming platforms and skill-based competitions. The “Darr Ko Hatao, Bada Khel Jao” campaign promotes secure gaming experiences.

Strategic fit uses sports credentials for skill-based mobile gaming legitimacy among Indian gaming consumers.

FAQs

• Is Virat Kohli Punjabi?

Kohli was born into a Punjabi family in Delhi. His ethnic background is Punjabi, maintaining cultural connections despite residing primarily in Delhi and Mumbai throughout his career.

• What is the net worth of Virat Kohli?

Kohli’s net worth exceeds Rs.1,050 crore as of 2026. Income sources include cricket salary, match fees, IPL contracts, business ownership, investments, brand endorsements, and real estate holdings across multiple Indian cities.

• Is Virat Kohli the owner of WROGN?

Yes. Kohli owns WROGN, a fashion lifestyle brand offering contemporary casual wear. The brand operates under the management of Universal Sportsbiz Pvt. Ltd., where Kohli holds investment stakes.

• In which companies did Virat Kohli invest?

Kohli invested in Blue Tribe, Rage Coffee, One8, Hyperice, Chisel Fitness, Digit Insurance, Universal Sportsbiz Pvt. Ltd., WROGN, Galactus Funware Technology, FC Goa, Nueva Restaurant, Sports Convo, and Team Blue Rising across multiple sectors.

• Is One8 owned by Virat Kohli?

Yes. Kohli owns One8 as a premium athleisure brand. The business expanded into One8 Commune restaurant chain with locations in Delhi, Kolkata, Pune, and Bangalore.

• Which restaurants are owned by Virat Kohli?

Kohli owns One8 Commune restaurants in Aerocity Delhi, Mall Road Delhi, Golden Park Kolkata, The Mills Pune, and Lavelle Road Bangalore. He co-owns Nueva Restaurant in RK Puram, Delhi.

Conclusion

The Virat Kohli Business List 2026 demonstrates structured portfolio diversification across ownership, investment, and endorsement categories.

Total business footprint includes direct ownership in fashion and hospitality, investment stakes in 10+ startups, and endorsement partnerships with 25+ brands.

Portfolio characteristics include:

• Ownership concentration in the fashion and hospitality sectors
• Investment diversification across fitness, food technology, insurance, and sports franchises
• Endorsement coverage spanning banking, automotive, technology, FMCG, and lifestyle categories
• Strategic positioning in premium and mass-market segments
• Revenue streams diversified beyond cricket career earnings

The Virat Kohli business list 2026 reflects athlete investment patterns emphasizing brand extension, sectoral diversification, and long-term wealth creation across India’s consumer economy.

Also Check:

• Virat Kohli List-A Century List
• Virat Kohli Total Centuries in All Formats
• Luxury Cars Owned By Virat Kohli

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